Lively raises $6.5M to bring its comfortable and inclusive lingerie to brick-and-mortar stores

Roy Raymond opened a little store called Victoria’s Secret, now one of the most popular lingerie businesses in the world, because he was embarrassed to buy lingerie for his wife in department stores. The brand was founded on the premise that men needed a safe space to buy lingerie for women and women needed a […]

Wacoal acquires Lively lingerie brand in $85m deal - Just Style

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Direct-to-consumer lingerie brand Lively acquired for $85M - Shot Ventures

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