From Patent to Profit: The Story of SPANX and Sara Blakely - Innovate Product Design
Talking about Intellectual Property usually means discussing how much patents are really worth, especially with so many legal battles over patent rights and disagreements. Many believe that a patent is only as valuable as the money you have to back it up in court.
The Billion Dollar IP Success Story of Who Invented Spanx: A Business Case - Michelson IP
The Sarah Blakely Story: How This Woman Built a Business Worth Over a Billion Dollars - Sybershel
SPANX
Spanx Seeking Buyer in a Potential $1 Billion Deal: NYT
From Patent to Profit: The Story of SPANX and Sara Blakely - Innovate Product Design
Fashion's 'Apple Vs. Samsung': Spanx Patent War Could Change How Brands Fight Copycats
Blakelys Story - FasterCapital
Spanx CEO Sara Blakely: Fears 'I'm working on' for success
How Sara Blakely Turned $5,000 to a $1 Billion Empire by Helping Women's, by Nishi Kashyap, Hotpreneur Cafe
Behind the Deal: Blackstone's Investment in SPANX - Blackstone
6 Lessons D2C Businesses Can Learn From Spanx - Velocity