Building brand meaning in social entrepreneurship organizations: the social impact brand model

How to Build Your Social Media Marketing Strategy

What Is Social Capital? Definition, Types, and Examples

Social Media Marketing for Businesses

Brand Storytelling for Social Enterprise

Triple Bottom Line

PDF) History matters: The role of history in corporate brand strategy

Bottle design comparisons (see online version for colours)

Building a Strong Brand for Your Social Enterprise: Strategies and

Brand Equity: Definition, Importance, Effect on Profit Margin, and

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Enlightening the brand building–audience response link

Business Model Canvas: Explained with Examples

Social Innovation Defined, Social Enterprise Defined

Jörg Henseler — Universidade NOVA de Lisboa