Girl math' is pushing consumers to buy luxury. Should brands weigh in?

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Luxury Market 2023: Consumer Trends, Data, and Insights

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Do YOU do 'girl math'? Woman explains anything under $5 is 'basically free' and sale purchases don't count - and people agree they do the same to justify their spending habits

Luxury Market 2023: Consumer Trends, Data, and Insights

Girl math' is pushing consumers to buy luxury. Should brands weigh