Nearly One-Third of TikTok's Installed Base Uses the App Every Day

TikTok saw daily opens from 29% of its active installs, the second highest engagement after Instagram, which saw 39%.

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Media Analysis Paper (pdf) - Course Sidekick

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Lawmakers say TikTok is a national security threat, but evidence remains unclear

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Media Analysis Paper (pdf) - Course Sidekick

A Brand Game-Changer? TikTok and Pharma Marketing

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TikTok surpasses $1 billion in consumer spending in a single quarter

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