How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand

The Drum's series looking into the weird and wonderful origins of some of the world’s best-known brands brings a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald’s and Coca-Cola.

WIN YOUR BRAND STRATEGY BY BRAND MASCOT

Seven Days, October 18, 2023 by Seven Days - Issuu

How Hello Kitty Harnessed The Power Of Cute To Build A Multi

The Marketing Genius of Hello Kitty, by Michelle Richardson

Toy World Magazine July 2022 by TOYWORLD MAGAZINE - Issuu

The Marketing Genius of Hello Kitty, by Michelle Richardson

BLOG — Andrew Oyl Miller

Hello Kitty, the global brand that's cute, flies and packs museums

Licensing Magazine Jan 2024 by BM srl - Issuu

Licensing Magazine March 2021 ENG by BM srl - Issuu

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Hello Kitty's multibillion-dollar success story

Kitty White's Instagram, Twitter & Facebook on IDCrawl

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