The NBA's burgeoning tattoo culture has created a new type of influencer

Basketball courts are not just stages for athletes showing their physical prowess – they’ve also become an exhibition of some of the best, and most interesting, tattoos as seen with players such as Kyle Kuzma, D’Angelo Russell and Jordan Clarkson.

The NBA's tattoo culture has created a new type of influencer

Estimated coefficients for the hypothesized model with NBA data.

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The NBA's burgeoning tattoo culture has created a new type of

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