Why are South Indian actresses not represented enough in South India?

South Indian film industries are resorting to casting fair-skinned actresses from North India and abroad (i.e. Amy Jackson).

How Shah Rukh Khan's Pathaan became the most popular movie in the

Nayanthara, Samantha Prabhu & 5 other highest paid South Indian movie actresses : Bollywood News - Bollywood Hungama

Jeevan Thondaman under fire for inviting South Indian actresses amidst austerity, hardship - Breaking News

Allu Arjun to Samantha Ruth Prabhu, 7 South Indian actors who

You're Pretty for a South Indian Girl': How Colorism Divides Parts

Averaged Indian and South Indian woman's face : r/india

New Generation of Actresses of Asian Heritage Making a Headway - Golden Globes

When Indian Actors Aren't Indian. Bollywood promotes racial hierarchies…, by ArainGang

Meet the highest paid South Indian actresses

10 Most Unconventional Bollywood Beauties Who Broke The Mould Of

Big-Budget Blockbusters Eclipse Bollywood in India Power Shift - Bloomberg