After a Long Hiatus, JCPenney Is Again Mailing a Catalog
The retailer discontinued its iconic Big Book in 2009. Here
The retailer discontinued its iconic Big Book in 2009. Here's why they've decided they need mailings after all.
JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand
J.C. Penney Resurrects Its Catalog - WSJ
JCPenney Proclaims “Shopping is Back!” in New Campaign as it Celebrates 120 Years as an Iconic American Brand
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JCPenney was once a shopping giant. Can it make a comeback?
Introducing J.C. Penney – technology innovator
JCPenney goes back to department store roots to shake retail 'road kill' rap
JCPenney's New Mailer: Don't Call It a Catalog - ABC News
JC Penney Brand Re-Launch - Mikaela Yeager
JCPenney's pre-inflation prices brought in record traffic for the holidays - Glossy
Black Friday Throwback: What I Learned from Working at JCPenney, by Bethany Crystal
HLPS Resource Center
JC Penney is trying new things to stay afloat, but stock could be delisted
JC Penney: How the American Department Store Fell From Grace