Tory Burch Interview on Launching Tory Sport Workout and
Hurrah! Tory Burch's just-launched Tory Sport is here and ready to get sweating. The designer's been working on the range for two years and is firm proof that athleisure is here to staythough you won't hear her using that exact term. "We did a concept of 'coming and going,' which is our version of athleisure. It's how we think women are dressing, and we wanted to give them some options to go to yoga and then pull on a skirt and go out to lunch," Burch told us, referencing the striped below-the-knee skirt she was wearing as a perfect transitional piece. "Women are wearing leggings all day so we wanted to give them options. You could wear this over leggings." It was paramount for Burch and co. that Tory Sport be seen as a separate entity, not just a diffusion brand or lower-priced sister to her main line. You won't find the pieces in her Tory Burch boutiques or on the same website; instead, customers can browse Torysport.com. Beyond the currently popped pop-up, a bricks-and-mortar will open in Manhattan in March. "We intentionally kept this very separate. It's a different branding, a different concept. We wanted it never to
Hurrah! Tory Burch's just-launched Tory Sport is here and ready to get sweating. The designer's been working on the range for two years and is firm proof that athleisure is here to staythough you won't hear her using that exact term. We did a concept of 'coming and going,' which is our version of athleisure. It's how we think women are dressing, and we wanted to give them some options to go to yoga and then pull on a skirt and go out to lunch, Burch told us, referencing the striped below-the-knee skirt she was wearing as a perfect transitional piece. Women are wearing leggings all day so we wanted to give them options. You could wear this over leggings. It was paramount for Burch and co. that Tory Sport be seen as a separate entity, not just a diffusion brand or lower-priced sister to her main line. You won't find the pieces in her Tory Burch boutiques or on the same website; instead, customers can browse Torysport.com. Beyond the currently popped pop-up, a bricks-and-mortar will open in Manhattan in March. We intentionally kept this very separate. It's a different branding, a different concept. We wanted it never to
Tory Burch talks women and ambition ahead of Hong Kong pop-up for
Tory Burch, Exclusive Designer Interview - The Impression
Tory Burch Casual Style Faux Fur Office Style Elegant Style Logo Totes best prices
Tory Burch stands strong in support of women
Tory Burch's Business Advice: Embrace Ambition
Tory Burch set out to make the everyday 'sublime' with Fall-Winter
Tory Burch Launches a New Sportswear Line
15 Tory Burch Llc Co Chief Executive Officer And Co Founder Tory Burch Interview Photos & High Res Pictures - Getty Images
Tory Sport hitting Hong Kong with pop-up store - Inside Retail Asia
Tory Burch Interview on Launching Tory Sport Workout and
Tory Burch, Julianne Moore, and Mindy Kaling Talk Female Ambition
Tory Burch and Roger Farah Discuss their Path to Growth
Tory Burch is fighting for US fashion's aid
Interview: Tory Burch Shares Her Recipe For Success