Star-Designer Strategy: Rebuilding Gucci with Tom Ford

Star-Designer Strategy: Rebuilding Gucci with Tom Ford     Objective: To study how Gucci faced a serious challenge of rebuilding the brand after its fall down. Brief History          Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered…

Gucci by Tom Ford, Fall 2004

GUCCI-Ever growing with customers expectations

6 Fashion Insiders on the Tom Ford-Era Gucci Pieces to Invest in Now

Burberry and Gucci, PDF, Brand

6 Fashion Insiders on the Tom Ford-Era Gucci Pieces to Invest in Now

Meet the Creator Behind the Ultimate Tom Ford-Era Gucci Fan Account

Gucci, PDF, Luxury Goods

T1 2016 MPK732 Marketing Management (Cluster B)

T1 2016 MPK732 Marketing Management (Cluster B)

Twitter Is Awash With Rumours That Tom Ford May Rejoin Gucci

GUCCI-Ever growing with customers expectations T1 2016 MPK732 Marketing Management (Cluster B)

How Tom Ford Saved Fashion, Part 1: The Rebirth of Gucci

How do you renovate the houses Tom Ford built?