Research: Tesco Is Cutting Prices On Branded Lines As Part Of EDLP

New data confirms that Tesco has been lowering prices on branded products as part of its shift towards an EDLP strategy. Research by Edge by Ascential for trade magazine The Grocer shows the retailer reduced the base prices of nearly 600 ambient SKUs over the period from early July until to 19 Augus

Why is Tesco losing market share in the UK? - Quora

Marketing Management: Tesco (1532810)

Tesco cuts 100 lines of own label value items over 3 years despite

Tesco cuts 100 lines of own label value items over 3 years despite

EDLP versus Hi–Lo pricing strategies in retailing—a state of the

Tesco launches fresh round of price cuts, Tesco

How shares in Tesco, Sainsbury's and Morrisons have collapsed in

Tesco cuts 100 lines of own label value items over 3 years despite

PDF] EDLP, Hi-Lo, and Margin Arithmetic

Case Study Tesco: Corporate Level and Business Level Strategies

Analysis: How Tesco is tackling retail's three most 'significant