Aerie Launches No-Photoshop Social Media Campaign, Love the Swim

Alongside their new swimwear launch, Aerie pledges to donate money to the National Eating Disorders Association in exchange for unretouched photos posted to Instagram.

Love the swim you're in with Anastasia Ashley - #AerieREAL Life

Aerie Swim, Summer 2018, Ad Campaign

Target launches photoshop-free swimwear campaign featuring women with stretchmarks, The Independent

Love the swim you're in with Anastasia Ashley - #AerieREAL Life

Aerie Swim, Summer 2018, Ad Campaign

February, 2017

How American Eagle Aerie's No Photoshop Campaign Affected Sales

Aerie Swim, Summer 2018, Ad Campaign

Aerie refused to photoshop its ads for two years and sales spiked