In-depth: can Peloton capitalise on its community to create a new

An aspirational brand selling products in the £1,000s diversifies into affordable sub-categories; this sounds like the classic financial model for luxury fashion or jewellery brands, but what about in fitness?

Peloton Unveils New Social Media Accounts @PelotonStudios designed for the existing Peloton community - Peloton Buddy

My two-month ride with Peloton, the cultish, internet-connected fitness bike - The Verge

My two-month ride with Peloton, the cultish, internet-connected fitness bike - The Verge

Peloton CEO: Surprised by how deep some issues ran at the company

Edition 8: Peloton Case Study

Peloton Fitness app review: Is it worth it without the bike?

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and Nike are exploring bids for Peloton, report says

SEC Filing Peloton Interactive, Inc.

Peloton CEO hints at cheaper bike as usage soars

Peloton Bike In-Depth Long Term Review: Three Years Later

Peloton tips and tricks: How to make the most out of your workout - GadgetMatch

Peloton Interactive: An Ecosystem Strategy to Top The Leaderboard

With Peloton Guide, the Fitness Company Bets Big on Body Tracking