Mars expands impulse ice-cream range

Mars Chocolate Drinks and Treats is set to add three new products to its impulse ice-cream range. Maltesers Mint, Twix and Skittles Cooler Crazy Sours each retail at £1.79 and will be available from March. The launches follow research which states that the UK ice-cream market “tops value sales of £1.1bn” and wrapped handheld ice-creams “dominates the category” as the largest segment. Michelle Frost, general manager at Mars Chocolate Drinks and Treats, says: “We are

Mars expands impulse ice-cream range

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Mars expands impulse ice-cream range