Reebok Canada: PureMove, Making a mass-produced product individually relevant

By A Mystery Man Writer

Thanks to smart technology, all our go-to-gadgets (phones, fitness monitors, speakers) track patterns of behavior in order to customize a response. And now, the same can be said for your sports bra.

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These Reebok shoes were designed with Maison Margiela, the Paris-based fashion house which creates uniquely unconventional principles and follows the

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The first season it dropped, this sports bra was named one of the year's best inventions by time magazine. We went back to the drawing board to make

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Reebok Footwear Men PROJECT 0 CL MEMORY BLACK/FTWWHT/BLACK – Reebok Canada