Exclusive: Lululemon spent four years on its Like Nothing bra

The Canadian activewear giant made yoga pants a status symbol. Here's how the brand is planning for a post-athleisure industry drowning in activewear.

I Feel Like I'm Wearing Nothing In This Ultra-Soft Lululemon Bra

Like a Cloud Longline Bra *Light Support, D/DD Cup, Women's Bras

Lululemon Like Nothing Bra - Soft Sand - lulu fanatics

Lululemon Like Nothing Bra - Barely Beige - lulu fanatics

Lululemon Boutique Near Memphis International Society of Precision Agriculture

Underwire Bikini Top: Phenom Alpen Bloom

This unacceptable, this bra is covered in deodorant and skin

The Best Shapewear

Buttery soft light ultralu fabric. GRSG grass green color. Machine wash cold water. Sweat wicking.

Lululemon Like Nothing Bra NWT 32C 34DD GRSG Grass Green Ultralu

Lululemon Like Nothing Bra - Misty Shell - lulu fanatics

12 Most Comfortable Bras 2023, Tested and Reviewed

Lululemon Unicorn Throwback Print Collection Is Back

Lululemon Like Nothing Bra - Black - lulu fanatics