The Brand Identity Prism: What it is and How to Use it

The Brand Identity Prism is a marketing model that represents the six key elements that make up brand identity. In this article, we'll break down the 6 elements of the Brand Identity Prism, show you examples and help you implement them into your brand.

SOLUTION: Kapferers brand identity prism model - Studypool

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Kapferer's Brand Identity Prism, PDF, Brand

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The brand identity prism (Kapferer, 2003). The six sides are organized