Ferrara Candy Co. unleashing pipeline of 'consumer-led breakthrough innovations', 2020-09-17

By A Mystery Man Writer

CHICAGO — The global pandemic has not halted new product development at the Ferrara Candy Co. The Chicago-based confectionery company is set to launch a number of products across its portfolio, which includes brands such as Nerds, Laffy Taffy, Trolli, Brach’s and SweeTarts, as well as the recently acquired Keebler cookie business. A related company of The Ferrero Group, Ferrara is the leading manufacturer of seasonal non-chocolate confections, a position it intends to defend even as Halloween and the holidays are expected to be altered . . .
Company continues to revamp and reinvigorate brands acquired from Nestle USA and Kellogg.

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