Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

By A Mystery Man Writer

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

The long, strange history of Lululemon Athletica Inc, North America's weirdest clothing brand

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company

Ecosia - An Eco-friendly Search Engine That's Planted 6 Million Trees - Tharawat Magazine

How The Lululemon Brand Became Iconic In Athletic Wear - Kimp

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Lessons from Lululemon: An Imperfect Journey to Athleisure Dominance

The Lululemon Lifestyle: Millennials Seek More Than Just Comfort From Athleisure Wear

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

PDF) THE TAO OF LULULEMON

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ