The Agile Brand: Creating Authentic Relationships Between
Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.
Why Successful branding needs authenticity and a long-term vision
Brand Equity: How to Measure the Strength and Effectiveness of
Business Value - The Agile Brand Guide
Influencer marketing: The power of collaboration for brand growth
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How to Build Strong Client Relationships in 2023
Customer Journey Taxonomy - The Agile Brand Guide
A. Kihlström: Libros
Make the Case for Product Delivery
Buy a cheap copy of The Agile Brand Guide: Customer Journey book by Greg Kihlstrom. Customer Journey Orchestration (CJO) enables marketers to
The Agile Brand Guide: Customer Journey book by Greg Kihlstrom
The Long-Term Benefit of a Modern and Agile Brand; Off Script No. 36: Greg Kihlström, Author of The Agile Brand - Sword and the Script
