Are Multiple Brands Better Than One?

Marketing Multiple Brands: Should You Have Separate Social Media Strategies?

Single brand vs multi-brand - The Big Almanack

Tallwave – Medium

Promotional goods BMB: Brand Marketing Blog - The Coca-Cola Company has many brands and competes in many different verticals. Their business is all about beverages but spans from sugary sodas (like Fanta)

Brand Equity: Definition, Importance, Effect on Profit Margin, and Examples

Why Your Brand Must Own More Than One Word

Brand Architecture: What it is, Why it Matters, and How To Develop it - crowdspring Blog

Brand Hierarchy Fundamentals for Multiple Brands To Avoid Confused Customers or Stagnant Sales : Persona Design

Should you have one brand or multiple brands?