Gymshark Taps Generative AI to Personalize Consumer Experiences
The UK-based DTC fitness apparel brand has joined the ranks of those turning to generative AI to personalize consumer interactions, optimize data management, and standardize operations.
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Gymshark forget digital and physical, hybrid or phygital instead start with the customer, and how their experience can flow more positively, personally and profitably. - Peter Fisk
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